Lilly Singh is a Canadian YouTuber of Indian descent widely known as IISuperwomanII. Since beginning her channel in October 2010, her videos have received over 2 billion views, and her channel has accumulated over 13 million subscribers. In 2017, she was ranked tenth on the Forbes list of the world's highest paid YouTube stars, earning a reported $10.5 million in 2017. Singh has featured in the annual YouTube Rewind every year since 2014. She was ranked first on 2017 Forbes Top Influencers List in the entertainment category. Lilly Singh has received an MTV Fandom Award, four Streamy Awards, two Teen Choice Awards and a People's Choice Award to date in her career. In 2016, Singh released a red lipstick, in conjunction with Smashbox, called "BAWSE", and released her first feature film, titled A Trip to Unicorn Island. She reached 13 million YouTube subscribers in January 2018, and her channel is currently in the top 100 most subscribed on YouTube. As of May 2018, she has over 7.4 million followers on Instagram. In March 2017, she released her first book, How to be a Bawse: A Guide to Conquering Life.